10 / EDITORIAL CAMPAIGN & POSTER SYSTEM

AFTER
LIGHT.

A personal editorial-campaign study exploring how typography, geometry, scale and repetition can create a flexible visual identity across a family of cultural posters.

TYPE Editorial / Campaign Design
ROLE Art Direction / Graphic Design
YEAR 2026 / Personal Project
FOCUS Typography / Composition / Sequence
01 / CAMPAIGN LANGUAGE

One idea.
Many expressions.

AFTERLIGHT uses a controlled visual vocabulary: oversized typography establishes recognition, geometric forms create rhythm, and a restrained accent color connects every composition without forcing identical layouts.

02 / THE SERIES

A system built
for variation.

03 / PRINCIPLES

Consistency without repetition.

01 / TYPE

Own the headline.

Typography carries the campaign identity first, keeping recognition strong at every scale.

02 / FORM

Build a motif.

A small geometric vocabulary gives each poster a shared visual signature.

03 / VARIATION

Change the frame.

Layouts can shift while hierarchy, spacing and visual rhythm remain coherent.