A conceptual campaign system exploring how typography can create the sensation of movement through scale, rhythm, interruption and repetition.
Instead of decorative animation, the system uses typography itself as the motion device. AURÆLIS™ changes scale, position and density while the underlying visual grammar stays recognizable.
Three controlled variables create the motion language: typographic scale, directional cropping and a recurring circular marker.
A conceptual personal study in motion design, kinetic typography and campaign systems using AURÆLIS™ as the primary display voice.