18 / SOUND & MUSIC IDENTITY

RESONANCE.
FEEL THE
FREQUENCY.

A conceptual music-identity study exploring how typography, rhythm, signal and repetition can turn sound into a visual system.

TYPE Music / Art Direction
ROLE Identity / Typography / Campaign
YEAR 2026 / Personal Project
FOCUS Sound / Rhythm / Visual Language
01 / THE SIGNAL

Make sound visible.

RESONANCE treats sound as a graphic material. Waveforms become structure, tempo becomes spacing, and repeated marks become recognition across covers, tickets, digital releases and live environments.

02 / THE RELEASE

One record.
Many moments.

01 / COVER

RESONANCE.

A primary visual anchor built from a circular frequency field and a single directional cut.

02 / LIVE

SESSION 018.

Event information becomes a compact rhythm of time, place and signal.

03 / DIGITAL

LOOP / 04.

Motion-ready forms keep the identity recognizable when the composition starts moving.

03 / TYPE SYSTEM

AURÆLIS™
in rhythm.

AURÆLIS™ supplies the expressive display voice. Weight changes create tempo: Regular for supporting information, Medium for navigation, Semibold for emphasis and Bold for the loudest moments.

Regular / 400
Medium / 500
Semibold / 600
Bold / 700
04 / APPLICATIONS

Designed for the
frequency.

05 / PRINCIPLES

Quiet structure.
Loud memory.

01 / RHYTHM

Repeat with intent.

Repetition builds recognition without making every touchpoint identical.

02 / CONTRAST

Change the pressure.

Scale, weight and color create moments of tension and release.

03 / SIGNAL

Keep the core.

A small vocabulary of forms allows the identity to travel across formats.